New Visionael Systems Orchestrator Enables Broadband Service Providers To Speedily Deploy Interactive Services to Customers 

Software Unites OSS and BSS Systems to Streamline Provisioning of IP-VPN, IP Telephony and xDSL Services

Palo Alto, Calif. - March 20, 2007 -- Visionael Corporation, a leading provider of IP service automation software, today announced Visionael Systems Orchestrator, a new platform capability within its Service Automation Suite that allows broadband service providers (SPs) to more easily handle new order requests, change orders and fulfillment for services.

"In today's competitive market, service providers don't get a second chance to make a first impression when it comes to acquiring new customers or selling and deploying services to existing customers, " said Craig Nichols, president and CEO of Visionael. "Visionael Systems Orchestrator directly addresses these challenges by automating more of the processes needed to help meet the growing demand for interactive broadband services, allowing SPs to actively avoid problems around responsiveness, dependability, and quality of service."

The new Visionael functionality uses defined workflows that connect a service provider or enterprise's business support systems (BSS) and operations support systems (OSS) processes via an inventory-based repository. The software eliminates the need for expensive and often cumbersome customized workflows, instead delivering "productized" versions that only require configuration changes for each provider. Systems Orchestrator includes tools that automate repetitive tasks and reduce the errors that often plague complex IP-based network deployments, resulting in improved quality and quicker delivery of residential and business services such as IP-VPN, IP telephony, xDSL and 3G.

"With Visionael, our engineers no longer have to do error-prone, repetitive tasks such as configuring hundreds of network elements with the same information, or learning different configuration and management software from different vendors," said Peter Eriksson, manager of PSS, TDC Song, Sweden. "Visionael's Systems Orchestrator deals with different vendor protocols and configuration commands, freeing our employees to handle other tasks that are key to successfully running our business."

Visionael System Orchestrator Overcomes Limits of Traditional Solutions

Existing automated service delivery solutions usually support only a limited number of hardware vendors, service offerings and platform technologies. In contrast, Visionael Systems Orchestrator can configure, retrieve, and push information to and from any technical system that has a standards-based interface transparent to the technology chosen as the foundation for the service offering.

According to a 2006 Stratecast report, "OSSCS 07-4: Automating the Design and Assign Process," service providers believe that automation efforts generate the greatest improvement in speed to market if directed toward reducing activation errors, including improperly configured network elements. Nancee Ruzicka, OSS Competitive Strategies analyst at Stratecast, stated, "The issue of errors in the activation process has always been a sore spot for service providers, but now, as networks are moving toward next-generation architectures, providers themselves are converging through M&A, and the services they aim to offer grow in complexity, addressing these factors through robust automation is rapidly becoming table stakes."

Instead of requiring weeks or even months to process new orders, Visionael's inventory-based flow-through provisioning can process an order in just a few hours. Customers can request and receive services on their own as the system registers payment and deploys automatically. Visionael Systems Orchestrator achieves this through an inventory-based repository that creates a seamless link between BSS and operations OSS processes.

The new software also addresses the growing challenge of network complexity and the cost increases and customer satisfaction woes that can result from the adoption of new technologies. Use of heterogeneous equipment and development of multiple unique applications — some of which do not communicate with one another — can create an order-to-activation process so complex that it requires many human touch points. This in turn can expose the system to more mistakes.

Visionael's software tackles these challenges by automating any processes that cause a change in the cost structure for customer and service expansion. It also improves quality assurance by eliminating human interaction in areas that are error-prone.

The Visionael Systems Orchestrator is now available globally as part of the Visionael Service Automation Suite and other automation offerings.

About Visionael
Visionael Corporation provides best-of-breed software and services that allow telecommunications service providers, network outsourcers, enterprises and government organizations to automate the rollout of network services over IP networks and to accelerate time-to-revenue or productivity. With Visionael software, network operators can more quickly design, provision and activate next-generation services — including voice, data, mobile and video offerings — all while reducing the complexities of managing large, advanced networks.

The company has an extensive worldwide customer base, including Alpheus Communications, Bell Canada, Comcast, EDS, Kaiser Permanente, IBM Global Services, Sprint and Vodafone. Channel, system integrators and other partners include Dimension Data, EDS, IBM Global Services, Logica, Pride, and Rogers. Visionael is a privately held company, headquartered in Palo Alto, California, with major development facilities in Tulsa, Oklahoma, Bangalore, India, and Gothenburg, Sweden. Sales offices are located throughout North America and Europe.

For more information, please visit www.visionael.com, or call +1 650-470-8920.

Visionael Systems Orchestrator Datasheet - PDF: 282KB

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